Verdi, Quality and Eco-sustainability

Quality, research into new shapes and innovation together with great respect for nature, these are the factors that stand out in jewelry by Verdi. Characteristics that are particularly evident in collections made with coral, a raw material selected for breathing life into conspicuous and contemporary pieces that go beyond the current fashions to become timeless classics, suitable for all seasons. «Coral is a sign of “Mediterraneity”, warmth and preciousness, an extremely ductile material that we can have fun with by creating ever different and innovative shapes and dimensions», says Marco Verdi, the company’s CEO. However, besides beauty and originality, what gives Verdi’s coral creations even more value is their eco-sustainable nature. The Valenza company has, in fact, decided to take the eco-sustainability road by using a type of coral obtained through a complex synthesis process that ensures a product that will never change over the years nor damage the invaluable equilibrium of the coral reef. «Many people think that coral is a plant but it actually belongs to the animal kingdom. It has a life cycle, it reproduces and even has a nervous system. It is for this very reason that we have embarked on the eco-coral road: a sort of conglomerate in which the percentage of coral is taken from dead branches. This not only allows us to respect the natural balance of the coral reef more greatly, but also gives us a more time resistant and monotone material». But what is the ideal occasion for wearing coral jewelry? The company recommends choosing coral for a cocktail around the pool or an elegant beach party but they also assure us that coral jewelry always transmits warmth and positivity, giving a “feeling of summer” all year round.