Louis Erard is ready to shine at Baselworld 2017

Louis Erard is ready to shine at Baselworld 2017


With two new stunning timepieces, the Swiss maison is already getting a lot of attention from the top players in the watchmaking sector.
Montres Louis Erard is definitely one of the most interesting brands we are going to see this year at Baselworld, one of the top trade shows of the international watch and jewellery industry. The Swiss maison, founded in 1931 at La Chaux de Fonds, is an independent brand distributed in Italy by Eberhard Italia. The company  is renowned for its bold approach to design, with striking concepts that boast the most refined material and are created according to the unparalleled standards of highest Swiss craftsmanship. Now, the spotlight are on two new models Louis Erard will present during this 2017 edition of the show.
Heritage Sport Chrono 44 mm


The new sport collection of the brand, Heritage Sport Chrono 44 mm, presents an automatic chronograph with transparent caseback, ceramic bezel, rounded sapphire glass "box type" and fluorescents hands with the super-luminova technology. These are the characteristics that define the sport-chic segment signed by Louis Erard: the new model is a stylish timepice that can be worn both casually and during formal events. With the Heritage collection Sport Chrono44mm, the brand remains loyal to its tradition: attention to quality and attention to detail confirm the desire to offer high quality watchmaking products at an affordable price.

Excellence Guilloche


Louis Erard transformed the oldest instrument of chronometric precision in an exclusive complication created in- house, based on a unique module: the Regulator Power Reserve. This mechanism, combined with an indicator of battery life, creates a perfect mix of modernity and classicism. The watch is also embellished by an ancient Guilloché technique showcasing a precise engraving enriched with a texture that makes it even easier to read the clock. At the center of the Silver Guilloche Dial, the controller catches the eye as the hours and seconds are marked within two separate counters, one at noon and the other at 6. At 9, finally, we can see, perfectly balanced, the retrograde power-reserve indicator.


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