The Swiss watchmaker celebrated the opening of its New York City Flagship location in the heart of the city.The new space at 743 Fifth Avenue (between 57th and 58th streets in the center of Manhattan), is the latest in the long collaboration between Peter Marino Architect and Hublot. The boutique's design exhibits the brand's DNA of luxury and innovation combined with its Art of Fusion concept of unexpected combinations. The new dramatic façade, lit with LEDs and faceted with powder coated black aluminum panels to evoke the straps of a timepiece, rises 70 feet (21m) above Fifth Avenue and is the brand's tallest in the world. The boutique's décor reflects Hublot's use of unique materials, which maintains a prominent role in the brand's watchmaking design. The 1500 square feet (139m2) interior conveys a contemporary style, with black lava stone and wood floors, graphite-colored leather furnishings, glass and polished stainless steel fixtures, and high-tech innovations including "shadow-less" LCD vitrine windows, sophisticated yet unobtrusive lighting, a wall of monitors, and a "book" with virtual turning "pages", each showing a part of Hublot's history, in the main window on Fifth Avenue. The space reveals a fusion between premium materials and a luxurious yet modern aesthetic.
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