The Two Official Timekeepers
An ‘Official Timekeeper’ is usually found at sports events and those with a cultural and glamour appeal. However, it is also one of the new ideas at the 57th Furniture Show: a brand of haute horlogerie that, for the first time, is ticking away at the Furniture Show, and, it must be said, with all the specific ‘complications’. In fact, this year, visitors at the Rho Expo Center, the location of design's top international event, will find a Red Lounge specifically for exhibiting Royal Oak Offshore, the iconic collection of the historic brand, chosen from among the many created in the company's 143 years of activity, to mark its 25th anniversary. To celebrate this important event, the maison, founded in 1875 in Le Brassus, is issuing a re-edition inspired by the 1993 model, accompanied by two new limited series of the Royal Oak Offshore Tourbillon Chronograph, one in stainless steel and one in 18-carat pink gold. And, as Franco Ziviani, CEO of Audermars Piguet Italia, affirmed, it is “a partnership that has allowed two first-rate organizations to come together, an encounter that is able to blend globally unique creativity and savoir-faire with the aim of promoting and supporting extraordinarily valuable ideas and projects.” The company that is, however, already at its fifth year of Official Timekeeper, as well as Fuorisalone.it and Brera Design District, is Tissot, which is proposing two different ways and places to meet the public: one at its single-brand Boutique in Corso Vittorio Emanuele II, where an exhibition illustrates the genesis of the historical Tissot Sottsass model, created in 1988 by poet, artist and philosopher, Ettore Sottsass, and another travelling show on a 1928 tram, transformed into an elegant showroom, which will be driven around the Brera area providing a dynamic and almost dreamlike vision of the city. But that's not all. Corallo, the name of the ‘tram’ designed by Cristina Celestino, will also be transporting the Everytime Swissmatic collection around the city center streets, displayed inside a special, velvet-lined jewel case, in an atmosphere that flits between echoes of the past and modernity.