What is new for VICENZAORO January?
The early 2019 edition is going to revolve around two major concepts, starting with the launch of VISIO.NEXT Summit, which is now a well-established format—the focus will be on creativity and sustainability. Sustainability has been an important topic at VICENZAORO for a while now, but our efforts are just a starting point. This is why we are glad to anticipate even more partners, exhibitors, and visitors. On the subject, we can already say that important key players from the industry will attend the summit—international names that through their expertise will raise the level of discussion on these topics, along with themes of innovation and design. A new project is the expansion of the Design Room, though the idea is always for us to be selective, guaranteeing the highest levels of quality. Lydia Courteille and Chantecler will be two new entries in January. The ICON district will also boast some new names, with new high-end Italian and foreign exhibitors. Top Italian brands that are frequent exhibitors to VICENZAORO are also to return, including Fope, Roberto Coin, Salvini, and Damiani. The Damiani group will most definitely be featured at the January show thanks to a series of initiatives that we are coming up with together.
What about new products?
Given that consumption is stable, we are supporting all of our exhibitors to present their latest collections at VICENZAORO, also to show the consumer that there are always new offerings. This after a September edition that already featured many new products. I’m pleased to see that many companies are making the effort to do this, also considering they have various forms of media communication to support their work.
Let’s talk about IEG’s future strategy...
IEG, Italian Exhibition Group, was only created two years ago, however, with the awareness of building the largest Italian exhibition complex, with more than fifty events per year, many of which are the leaders in Italy, if not in Europe, in their respective industries, as well as managing the most important national jewelry shows. In addition to VICENZAORO January and September, we also hold Gold Italy in Arezzo, which is truly the international leader when it comes to working with gold. Therefore, we want to satisfy our investors who believe in developing all aspects of the world of jewelry, with the advantages of Italian manufacture and our undisputed reputation as masters of excellence globally.
How will the show be set up during the renovation of the fairgrounds?
In January, we will present the reorganization project during renovation works, which will begin at the end of September 2019. The plan includes demolishing the current central spiral-shaped ‘chiocciola’ connecting all of the pavilions, therefore the flow of traffic will need to be modified. Temporary exhibition spaces will be created in special pavilions adjacent to the historic villa that overlooks the main square of the exhibition center, and in the secondary parking lots as well as the one connected to pavilion 3. We will maintain the division of different communities so that areas that people have come to expect will be there.
The new pavilion will have two levels and will be completely eco-compatible. Architecturally, it will be very functional, in line with the typical German concept of pavilions. Construction will take two years. It is scheduled to open with the new look in January 2022. But we are sure that we will be able to offer excellent traffic flow among the pavilions. ◆