L'Objet Précieux

They’re not just jewels, they’re powerful vehicles of universal values. The creations of the new label In Gold We Trust inspire and amaze with their messages of peace and freedom


  • consommable collection

    consommable collection

«This is not just another jewelry line,» points out Héloïse Chiron and Louis-Marie De Bridiers, the founders of In Gold We Trust, the new Parisian label that, with great aesthetic inspiration, executes the provocative and educated vision of this special creative team. Héloïse is an architect, while Louis-Marie trained in men’s tailoring. United by the same artistic approach and the same ideologies, they gave life to a project aimed at spreading a new point of view about fashion and society through their jewels. A true counterculture manifesto that aims to make us question our daily choices. Héloïse and Louis-Marie know that jewels are cherished and desired, a valuable object that, if worn, can express powerful messages. So why not try to offer accessories that hold universal values, such as peace and freedom? «We like combining the excellence of French craftsmanship and noble materials, such as gold, with our minimalist designs because sending a strong message requires a powerful vehicle. Cheekiness, humor and responsibility provides constant inspiration.» Their vision comes right through in their S/S 2019 collection “Consommable,” which plays on the ambivalence between desire and need, transforming the symbols of consumer society into strictly unisex jewelry: credit cards become brooches, euros become pendants and barcodes become bracelet decorations.

  • consommable collection

    consommable collection

  • consommable collection

    consommable collection

  • consommable collection

    consommable collection

  • consommable collection

    consommable collection

  • consommable collection

    consommable collection

  • consommable collection

    consommable collection

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