Discovering Vicenza and its treasures with VIOFF

The first Off Show debuts with the Golden Taste Edition. A food and culture festival that enhances all territory’s top products


«It seemed incredible that such an International luxury showcase as VICENZAORO was not communicating with a just as extraordinary setting as Vicenza’s historical center.» This declaration from Mayor Francesco Rucco is the incipit that well describes the spirit that has engulfed all the key players who have collaborated in creating this first edition of VIOFF, the Off Show that is enlivening the city center streets on Saturday 22 evening. Responsible for the event are its main sponsors Confindustria Vicenza, Confartigianato Vicenza and Confcommercio Vicenza, assisted in all aspects by IEG, Italian Exhibition Group. «VIOFF will not be an impromptu event, but one that will continue and which, at every Show from now on, will, together with the jewelry, make the precious and extremely beautiful treasure chest that our city is, shine», the Mayor went on to say. Echoing him was Marco Carniello, Division Director Jewelry & Fashion at IEG: «VIOFF fully conforms with our desire to focus on the territory and with which we are sure to offer an even further and important contribution to the spin-off that all of our shows generate for the local economic system.» Introducing the program fell to the ‘director’ of the event, the Councilor for Production, Silvio Giovine: «In the Year of Italian food promoted by the Ministry of Cultural Heritage and Tourism, VIOFF will be presenting the ‘Golden taste edition’, dedicated to our territory’s best wine and food products.» And so, the festival foresees an alternation of concerts, quality street food, entertainment, stores and open museums to conclude with a grand finale in piazza dei Signori. To start with, over 150 stores in the city center will be open until midnight, while viale Rumor will be closed to traffic and transformed into a ‘street food’ organized by Cucine a motore – Food Truck Festival to promote typical local products.

From early afternoon until late evening, the length of corso Fogazzaro will be hosting numerous other tasting points all organized by the Vicenza and Verona branches of Confesercenti. Chioggia’s Associazione Marinerie Venete will, be tasked with ‘presiding’ over piazza Castello (from 11 am to 3 pm and from 6 pm to 10 pm), with ‘Il pesce ha l’oro in bocca’ (Fish is a golden mouthful) food stands.
In order to discover Vicenza’s numerous artistic treasures, from 5 to10 pm, all the museums will be accessible with a single 5 Euro ticket, including the jewelry museum which inaugurated its Crowns and Tiaras: Jewels of Power exhibition yesterday evening. Students from the Conservatorio Pedrollo will be responsible for bringing the streets and squares to life with a variety of concerts, which will be joined, in the main Piazza dei Signori, by an event organized by the historicalSoprana jewelry store, in collaboration with the jewelry company D’orica: here, from 9 pm on, spectators will be able to admire the first exclusive Treesure jewelry collection in gold and 100% Made in Italy silk, to the musical notes derived from extracting the silkworm’s DNA. More proof of how high jewelry can offer entertainment. Grand finale after 10 pm in piazza dei Signori with a video-mapping show projected onto the walls of the Basilica Palladiana, followed by a dj set with performances by dancers organized by Cuore Matto.

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