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Gismondi 1754 Strengthens its Presence in Milan with a New Store in the Brian&Barry Building

Already a feature at the Baglioni Hotel Carlton, Gismondi 1754 continues expanding by opening a new store inside San Babila’s luxury multi-brand building in Milan. Inauguration at the end of September.


Prior to its inauguration at the end of September, Gismondi 1754, a historical Genoese company that produces top-of-the-range jewelry, announces the opening of a new store in Milan, further strengthening its presence in the Lombardy capital. The Genoese brand will, in fact, have its own corner inside the Brian&Barry Building, a 12-storey department store that houses Made in Italy and international luxury labels, located in San Babila, the heart of Milan’s shopping zone. The new sales point will be displaying Gismondi 1754’s “Dedalo”, “Aura” “Prato fiorito” and “Noi” collections. The 3-year contract began in August 2020 and the inauguration is scheduled for the end of September. With this new store, Gismondi 1754 continues its expansion in Milan, a strategic point for the luxury market, where it already has another sales point inside Hotel Baglioni Carlton. «We take great heed in distributing our presence in prestigious and strategic locations in order to extend our range of action and Milan, despite this particular moment, has always been one of the most coveted places for high-spending tourism» says Massimo Gismondi, CEO of Gismondi 1754. «Distributing our fine jewelry» he continues «through sales points in strategic countries, and globally on e-commerce platforms, are two important drivers in our commercial policy. With this new opening, we will have a total of 5 Gismondi 1754 stores: two in Milan, and one in Genoa, St. Moritz and Portofino».

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