Recarlo: Between Iconicity and New Challenges
Family, global presence, and diamonds: with just these three words, CEO Giuseppe Pinto captures nearly sixty years of Recarlo’s history, a legacy now facing new challenges while highlighting its most distinctive emblem, the heart-shaped gem
How has Recarlo evolved, and which product defines its legacy?
The founder, Carlo Re, had an enduring passion for diamonds, a cornerstone of the brand’s story. Since 1967, Recarlo has stood out for the exceptional quality of its gems. Today, his sons Giorgio and Paolo continue the company with the same care and dedication, emphasizing the Maison’s uniqueness and signature style, epitomized by the heart-shaped diamond.
What sets the heart-shaped diamond apart?
We are one of the few to provide microfilm certification for diamonds from 0.14 carats and a QR Code serving as the gem’s digital ID, verified by leading independent laboratories. Creating the heart cut demands two expert cutters, one left-handed, one right-handed, to achieve perfect symmetry and proportions.
Many of your collections feature heart-shaped diamonds. How do you ensure top-quality production?
To enhance efficiency, we set up an in-house research center at the beginning of 2025 and divided our production into two main lines: bridal and high jewelry. Anchored by the classic solitaire, the bridal line helped us build an excellent reputation over our first 50 years. Today, we are realizing our full potential in high jewelry, guided by a creative director and a team of designers crafting pieces for a high-profile clientele.
From hundreds of multi-brand points of sale to a select number of company-owned boutiques: does this mark a new business model?
From the beginning, we focused on wholesale, reaching around 700 points of sale in Italy and Europe. Today, this has been intentionally reduced to 450. Since 2020, we’ve pursued a new path: focusing on major European capitals with company-owned stores to gather immediate customer feedback and offer an immersive Recarlo experience.
What are the cornerstones of your strategy?
Currently, with revenues of around €40 million, 85% comes from Italy and the rest from international markets, mainly in Europe over the past five years. We are now setting our sights on new horizons, developing several high-end parures for the Middle East through a partnership with a major Qatari group boasting strong distribution in the UAE, Saudi Arabia, and Oman.
What is Recarlo’s secret to success?
Financial stability is one of our key strengths. Together with our family-owned structure, this enables quick, independent decision-making. Passion, paired with a pragmatic approach, drives steady growth. Our main objective now is to reach a 30% international market share while continuing to nurture our domestic base through intimate salons and a loyal clientele who treasure our most popular collections, such as Anniversary Love and Anniversary More.
The founder, Carlo Re, had an enduring passion for diamonds, a cornerstone of the brand’s story. Since 1967, Recarlo has stood out for the exceptional quality of its gems. Today, his sons Giorgio and Paolo continue the company with the same care and dedication, emphasizing the Maison’s uniqueness and signature style, epitomized by the heart-shaped diamond.
What sets the heart-shaped diamond apart?
We are one of the few to provide microfilm certification for diamonds from 0.14 carats and a QR Code serving as the gem’s digital ID, verified by leading independent laboratories. Creating the heart cut demands two expert cutters, one left-handed, one right-handed, to achieve perfect symmetry and proportions.
Many of your collections feature heart-shaped diamonds. How do you ensure top-quality production?
To enhance efficiency, we set up an in-house research center at the beginning of 2025 and divided our production into two main lines: bridal and high jewelry. Anchored by the classic solitaire, the bridal line helped us build an excellent reputation over our first 50 years. Today, we are realizing our full potential in high jewelry, guided by a creative director and a team of designers crafting pieces for a high-profile clientele.
From hundreds of multi-brand points of sale to a select number of company-owned boutiques: does this mark a new business model?
From the beginning, we focused on wholesale, reaching around 700 points of sale in Italy and Europe. Today, this has been intentionally reduced to 450. Since 2020, we’ve pursued a new path: focusing on major European capitals with company-owned stores to gather immediate customer feedback and offer an immersive Recarlo experience.
What are the cornerstones of your strategy?
Currently, with revenues of around €40 million, 85% comes from Italy and the rest from international markets, mainly in Europe over the past five years. We are now setting our sights on new horizons, developing several high-end parures for the Middle East through a partnership with a major Qatari group boasting strong distribution in the UAE, Saudi Arabia, and Oman.
What is Recarlo’s secret to success?
Financial stability is one of our key strengths. Together with our family-owned structure, this enables quick, independent decision-making. Passion, paired with a pragmatic approach, drives steady growth. Our main objective now is to reach a 30% international market share while continuing to nurture our domestic base through intimate salons and a loyal clientele who treasure our most popular collections, such as Anniversary Love and Anniversary More.
