The Digital Journey by Lorenz Bäumer
Integrated blockchain technology and artificial intelligence at the service of high jewelry, with the Rose collection rings by Bäumer Vendôme
Eight stones - yellow diamond, blue and yellow sapphires, amethyst, tourmaline, red spinel, tanzanite and black diamond - for the same number of rose-shaped Bäumer Rose rings, are the stars of Bäumer Vendôme's new technological adventure: a digital paxport for each ring and the chance to join a private club - and thus enjoy exclusive IRL (in real life) experiences - for all those who buy a Rose ring. «This project focuses on the integration of blockchain technology and artificial intelligence in the jewelry industry by providing a digital passport for each ring combined with virtual reality.
The idea arose naturally, from a deep desire to combine tradition and modernity and guarantee authenticity and traceability for each creation. Together with my partner, Cédric Aumonier, we realized that this technology could significantly improve our profession by fostering trust and emotional connections between customers and creations. In fact, the project involves the interconnection of digital passports and IRL (in real life) experiences to offer our customers a unique and engaging journey. On the one hand, the digital passport allows for advanced personalization through artificial intelligence.
On the other, IRL experiences immerse our customers, owners of Rose rings, in a world of exclusive discoveries, such as access to the Club 19, and extraordinary experiences in hidden, private and mysterious places in Paris. We believe that our customers' needs and desires are evolving with the integration of technology and innovation. They are looking for more than just beautiful objects and want a complete and immersive experience that combines authenticity, traceability and personalization, which technologies such as blockchain and artificial intelligence fully cater for. However, tradition and excellent craftsmanship are still central to our approach, where each piece tells a unique story and innovation enhances jewelry making without overshadowing it. The inaugural event of this club is scheduled for 5 June 2025 and promises unforgettable adventures!»