In the heart of London's Soho, a light space where timeless objects and jewelry find their special treasure-trove
Thursday, 18 January 2018,
by VO+ Magazine
A corner of the gallery in London Soho
«Fashion alone is not enough,» says Alex Eagle, Creative Director and founder of the store of the same name on Lexington Street.«The way in which we shop has changed. I wanted to recreate exactly a gallery that is also a bit home and a bit shop, to reflecta way of living: books, art, design, accessories,jewels, fashion and music. Alex Eagle brought new positive energy to the European retail scene. It is a creative and research hub, a contemporary 'cabinet decuriosités', a private label with highly sophisticated brands. And between a mirror by Ettore Sottsass and a Courrèges jacket,there are discreetly placed jewels by All Blues, Fernando Jorge, Completedworks and Sophie Buhai.