This year, the partnership takes on a two-phase journey integrating physical and digital events and campaigns, giving customers “first-to-market” access to the latest novelties as they launch.
As the leading e-commerce partners of Watches and Wonders, MR PORTER and NET-A-PORTER will have “first-to-market” access in selling a curated selection of novelties from brands including Cartier, IWC Schaffhausen, Panerai, Piaget, and Vacheron Constantin, allowing customers to purchase these new pieces in realtime, during the event, and around the globe beginning on 7 April.
MR PORTER is pleased to showcase one novelty from each of the 11 participating maisons: Baume & Mercier, Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Montblanc, Panerai, Piaget, Roger Dubuis, and Vacheron Constantin, all currently available on MR PORTER, alongside offerings from two new brands: Hermès and H. Moser & Cie.
NET-A-PORTER is pleased to present one novelty from each of the six maisons currently available on NET-A-PORTER including Cartier, Hermès, IWC Schaffhausen, Jaeger-LeCoultre, Piaget and Vacheron Constantin. NET-A-PORTER and MR PORTER will follow up their April activity with a second campaign in September 2021, displaying additional novelties and further celebrating the intersection of fine watches and their luxury style and fashion offering.
«Following last year’s successful partnership with Watches and Wonders, we are delighted to build upon our unique offering for 2021. Our proposition delivers exclusive ‘first-to-market' shopping opportunities and enhanced digital engagement from across our global editorial and social channels, along with new livestreaming functionality on our NET-A-PORTER and MR PORTER apps, creating a truly one-of-a-kind and immersive discovery for this year’s event and campaign,» says Ms Alison Loehnis, President, NET-A-PORTER and MR PORTER.
«We are extremely happy to pursue this strategic partnership with MR PORTER and NET-A-PORTER, enabling us to extend even further the Watches and Wonders digital experience. It is a wonderful opportunity to share our passion of watchmaking with a new and knowledgeable clientele, giving them a privileged online access to exceptional timepieces,» adds Mr Emmanuel Perrin, President, Fondation de la Haute Horlogerie.
@mrporter, @mrporterwatches, @netaporter @portermagazine