The Most Useful Apps for Jewerly

“JewelryTech: Vicenzaoro and Startupbootcamp for Innovation”. The appointment with the Ceo of Startupbootcamp to discover the most useful apps for the industry


«The fashion world, due precisely to the speed at which it is “genetically” imprinted to change, is more receptive than jewelry to everything that leads to innovation. It is no coincidence that a project which Startbootcamp is developing together with several top players in the fashion system, has received 1.200 start-up candidates, all aiming to resolve specific sector problems.However, some apps and technologies can be used in both fields. These innovations substantially fall into three categories: product, supply chain and B2C. Take 3D printing, which, in the fashion world is replacing looms and is becoming more and more widely used in jewelry too, eliminating significant prototyping costs. With Club degli Orafi Italia, on the other hand, we are assessing the feasibility of adapting a start-up that could really help companies to estimate demand by programming the products in their catalogs that are likely to sell the most. Called Predit, this start-up exploits artificial intelligence and is already registering excellent results at fashion companies. More generally, innovation is changing every basic supply chain process, starting from logistics, and, if we look at block chains, jewelry has recently seen the launch of apps aimed at tracing stone origins. Another matter is linked to integration between technology and product, which began with the Apple Watch, and which, in jewelry, is found in bijoux jewelry that are authentic high-tech devices. And that doesn’t mean to say that these types of instrument will not be available in precious metal as well in the future. It is only a question of demand, and for now, these products typically target the younger generations, in other words, lower spenders. Then there is perhaps the most obvious part of the customer experience, both in e-commerce and retail, which has led to virtual or augmented reality in stores and showrooms giving the customer the sensation of actually “wearing” a ring or watch. This offers the possibility of not necessarily having to produce all the samples, thus reducing the costs. And as for buyers, a great help comes from the start-up SKMMP, which, by means of a sort of virtual assistant, takes orders orally with no actual writing involved. No more codes, cuts, colors to write down in detail! I could go on with customer experience digitalization which, through a simple post on the social networks, can become a purchase, or with sustainability through raw material recovery or recycling since technology leads straight to the jewelry world. How? The gold retrieved from 30-40 mobile phones can be made into a ring! »

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