Golay Buchel Italia has chosen the prestigious firm Zed_Comm to curate its media strategies
The company has also completely renovated its brands’ websites. Now it aims to deliver a new emotional experience through a strengthened digital presence and an advanced customer participation.
Golay Buchel Italia, the goldsmithing company from Vicenza – parent company of the brands Mikiko and Nihama – for 25 years has created elegant and refined jewelry focused on pearls. Now, the firm has chosen to hire Zed_Comm to curate its press office, media relation and social media strategy divisions. The websites mikiko.it and nihama.it have been completely restyled: the new brand image brings the jewel under the spotlight and leads the user into an emotional path made of images and curiosities about pearls. This new style will showcase all the new collections and the events regarding the brand. The new platform, easily accessible with any device, will be constantly updated. It’ll provide customers with a timely, efficient service. Thanks to the store locator function, it’ll be possible to find immediately the nearest shop where to buy one’s favorite pieces. The brand’s activity on social media is being innovated as well. Today, customers prefer to search their favorite pieces online and then make the final purchase at the store. To make their experience more valuable and useful, Golay Buchel Italia is thus strengthening its reach on Facebook and Instagram. The company has always been at the forefront of the culture of pearls. Its effort in divulging this culture takes place not just online but also offline, by organizing, in accordance with its customers, dedicated “in store” roadshows. The result is a whole week of events where the pearl is the absolute protagonist through exclusive, stunning jewelry collections.
Zed_Comm has operative divisions in Milan and Verona. The firm has more than 20 years of experience. Besides traditional services such as press office, media relation and marketing consultancy, the firm offers advanced forms of digital communication like digital PR, event organization and highly performing marketing activities.
