Purebred excellence

Purebred excellence

Exclusive designs and very rare stones. This is how Italian brand JJewels dominates global jewelry markets.
delia 1 cm abbJJewels is one of the brands of BlueWhiteGroup, founded in 1974 by David Joshach. David takes his first steps in the diamond world and diamond cutting industry at a very young age. His passion for jewellery drives him to build throughout the years an important company diversified in three brands. BLUE WHITE DIAMONDS operates in the diamond import business from the international leading markets. The second one, JJewels is a young and sophisticated jewellery brand.

Last but not least, Duepunti; a crazy, innovative brand, combining unusual materials with diamonds and creating a fashionable contemporary jewellery concept. Blue White Group is a family run business, located right in the heart of Milan where David leads a strong team of professionals in charge of the diamond department cooperating with the most important gemmological institutes worldwide.

Together with the company’s design, manufacturing and sales teams the group supplies the Italian and international diamond, jewellery and production markets. JJewels Milano is a young and dynamic brand, where Italian artisanship and elegance blend to reach the highest quality jewellery collections for an exclusive medium/ high target. Its refined design is capable of satisfying even the most demanding women, who appreciate the unusual fusion between sophistication and creativity.

The extreme care and precision for each manufacturing and design detail, together with the constant research for innovative materials, makes every JJewels product both unique and trendy. The refined collections designed by JJewels draw their inspiration from classic lines and shapes revisited in a modern and contemporary style, with an everlasting personality capable of surviving the fleeting trends. Great expertise, a researched combination of materials and exceptional Italian manufacturing are the key to all collections.


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True beauty never goes out of style. JJewels MIlano distinguishes itself also for the design and creation of some very exclusive and unique pieces, where the idea and concept of jewellery reach the highest peaks. One of a kind pieces setting precious stones like sapphires, rubies and of course the celebrated highest quality diamonds too. The company’s design team study and create these special personalised for their exclusive clients satisfying their taste and requirements.

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To all this, JJewels Milano adds a continuous consultancy service for the choice and selection of the ideal stones, fulfilling the true desires and dreams of its clients. JJewels Haute Couture jewels are so impressive that they can adapt and blend in the most important jewellery shop windows worldwide. JJewels is distributed internationally, especially in Europe (Italy, France, Russia, Czech Republic, Germany, Spain) and in the Emirates, while in the United States the brand is distributed through an exclusive agent.

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For an optimal result in terms of brand awareness, the company participates to the most important trade fairs, such as Vicenzaoro, Couture, Hong Kong and Baselworld jewellery show. In addition, you can also find JJewels Milano in some of the most prestigious jewellery shop windows worldwide.

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