See You in January 2023
The September edition of Vicenzaoro closes with positive confirmation of last March's already rosy forecasts for the entire sector, further endorsed by studies and reports from leading institutions and trade associations that enriched the program of talks
Drawing to a close today is an edition of Vicenzaoro that, in many ways, will be remembered for its dynamism and vibrant atmosphere. We bade goodbye last March with more than rosy forecasts of the market recovery, data that, in these last few days, have been widely confirmed, if not altogether exceeded. One only has to leaf through the lengthy report presented by Club degli Orafi and Intesa San Paolo's Studies and Research Department entitled “The Italian gold sector. A complex and uncertain scenario” to understand the current health of the sector, which registers a favorable progression of Italian exports compared to 2021 on the US, Chinese, Swiss and Emirates markets, with variations of over 30% in both value and quantity, so much so as to exceed the 2019 figures by 9%. The survey also shows how more than half of operators expect a growth in their turnover, equally confirmed by the change in the ISTAT index, which stood at +32% in the first half of 2022, better than the fashion sector and the Italian manufacturing average. In terms of industrial production, jewelry and costume jewelry was, in fact, one of the best performers in Italian industry both in comparison with the first half of 2021 (+23%, in fourth position among manufacturing sectors) and the first six months of 2019 (+30%, which gave it third place in the ranking). Club degli Orafi is just one of the important institutions and category associations that contributed to the program of talks at Italian Exhibition Group's international gold and jewelry show, which saw spokespersons from Confindustria Federorafi, Confartigianato Orafi, Confcommercio Federpreziosi, CIBJO, CNA Orafi, Confimi Industria Gold and Silver Category, Assogemme, Assocoral, AFEMO – Association of Jewelry Machinery Manufacturers and Exporters take turns on the Main Stage at the Expo Center. One of the most popular talks was the one by Assogemme, with Guido Damiani, President of the Damiani Group and the Assogemme Ethics Committee, speaking on the importance and value of natural gems for Italian jewelry, one of the mainstream topics of recent years. During the interview, conducted by Raffaele Ciardulli, luxury consultant and trainer for the Richemont Group, the sustainability of natural stones in a market crowded with alternative proposals was discussed. Instead with CIBJO, the topics at the core of the discussion were training the next generation of sector operators and gender quality, starting, in the latter case, with the need for new marketing models that are more attentive to that aspect. In fact, an analysis of the dynamics of diamond purchasing reveals that the advertising language so far adopted by brands is mostly aimed at a male target since jewelry is mostly bought and given as a gift by men. Completing the complex panorama of style and communication trends was the panel proposed by Trendvision, IEG's Independent Observatory, directed by Paola De Luca, that explores consumer evolution in the luxury world. A veritable bible for the international jewelry market, the forecast looks at emerging phenomena in a period of 18 months after its publication and is built around key words that characterize social and consumer changes, which therefore also enter into the language and objectives of the jewelry sector and luxury in general. Sustainability, circular economy, age and gender fluidity guide Trendvision's forecasts for 2023 with the aim of steering the jewelry market towards a virtuous and responsible growth that pays constant attention to consumer behavior.