Our series of video interviews, “Take Five", which we filmed in Milan to tell the creative stories of talented, young jewelry designers, starts with Milanese designer, Bea Bongiasca. She speaks about herself in front of the lens with the discretion and shyness of someone who, for the first time, is holding a dialogue in which she not only explains her inspirational world, but advises the big names about how to best approach the Millennial generation. After graduating at the Central Saint Martins in London, Beatrice decided to return to Milan to embark on her journey into the world of jewelry with a line inspired by her travels in the East. The first collection came out in September 2014 and was called "No Rice No Life", a creative summary of that Eastern Asian where her inspirations lay. Attracted from a very young age to the colors and icons of Asian culture, Beatrice decided to work in “mixtures”, blending her oriental background with European culture. "You're so Vain" is her latest collection, a colored vine that winds around the fingers, hands, ears. A different direction to the previous one which reveals a new way for Bea: innovate and get ever closer to a young public.
Art Direction by Elena Papageorghiou
Video by Alexia Stok